buying wont make you happy

I've been thinking a lot recently about fast fashion and consumer culture. Eleanor posted something really interesting on Instagram the other day discussing consumerism and mental health. The post had me reflecting on my own relationship with clothes and shopping, and ultimately what I end up buying. 
Lockdown was a bit strange and at the beginning, like many I saw a spike in my own shopping habits. I found comfort from the global uncertainty in the parcels that arrived at the door.
 It's no doubt I love clothes and how they make me feel, but my parents started noticing and I'm pretty sure even the postie picked up on it.
I've been on a journey with fashion, switching to a more ethical way of consumption which I find allows me to justify my enormous number of depop purchases. And whatever I sell makes way for more clothes. Whilst this mindset is arguably much better than just mindlessly buying, I notice my relationship with clothes becomes much less personal and more cyclical. 

I watched the below video by youtuber A Small Wardrobe and a few words she said really resonated with me.

There is always something you're going to want. That's ok, that's normal. And those fast fashion brands know that. The likes on my ASOS and Depop account sit there like a check list of all the things I want to buy. I sometimes sit and think, if I have everything on my list I can stop looking for other things and I'll be happy. 
But it doesn't work like that. I'm never going to achieve all those things and think, "I never have to shop again." Trends change, your mood changes and hell sometimes shopping is compulsive. 
I find this mindset relatable. I remember about two years ago, I was working in a bar at weekends. It was a cash in hand weekly pay job, and with the money I earned I would save half and spend the rest on clothes. I would buy something every week. Every week. I would think of it as a reward for working Friday nights rather than being out. I reflect on that now, and I see my point. I would have saved money not going out, but still was it really necessary to be buying something every week? I could be slightly better off now had I not made those 'reward' purchases. 
In this age of conspicuous consumption and fast fashion, it is important to look at the way in which we spend. We are all becoming much more aware of how we spend, and financial transparency online is making that easier for everyone.
On that note, I'm going to try and journal my feelings about clothes to be a little bit more aware of my own shopping habits and when I turn to depop.

Did you notice your shopping habits change in lockdown? 
lexie x 


  1. I agree with you, consumerism is a big problem that only increased with the quarantine. Thank you for speaking about this and raising awareness. We need to think twice before shopping.


    1. SO agreed, quarantine left many of us spending money out of boredom. thanks for the comment! x

  2. Thank you for the mention! It is interesting to think of our shopping habits in themselves, separate to what we are actually buying. Mine have sort of changed, I need to reel myself in more with the opening of charity shops because no I don't need new clothes but maybe I do need a new prop for business photos. It's definitely a conversation that needs to be had about how we spend and not just on what without feeling toxic about every purchase. Loved this post gal <3


    1. No worries, your post really made me think! That's a really good point too, I always go straight to the clothes section in charity shops neglecting to look at other areas! I need a few bits for my uni house next year after I left and unfortunately forgot a few things:// its about looking at your shopping habits aha. thanks Eleanor! x

  3. Journaling about your feeling towards clothes is such a wise graceful way to reevaluate shopping habits. <3 This is a very courageous and honest way of expressing such a telling issue - I definitely struggle with consumerism myself without even knowing. Maybe most people do! Really great post. :)

    Jo | With Risa

    1. Ah, I'm hoping it'll make me notice how my feelings and shopping correlate. It's definitely so common and there are so many subliminals that we must all pick up on unknowingly. Thanks Jo! x

  4. I agree with you so much! Over the past few years I've looked at my shopping habits and changed them.

    Curated by Jennifer

    1. I think its so something we are increasingly aware of these days! I love shopping, but also saving money ahah. Thanks Jennifer! x

  5. Well I was laid off before COVID 19 (I worked in magazines, there are not jobs) so my shopping habits were curtailed via necessity. However I did buy some home products like a small rug and some plants. But yes I am buying less fast fashion and doing more preloved, quality clothing and even renting. Thanks for the introduction to this YouTuber and so glad we are connecting again!!

    Allie of

  6. I'd like to read more posts like this on the internet! :)


  7. This is so true, I was doing really well with not online shopping and then occasionally I would find myself on certain sites just adding things to cart and then would remind myself that I don't actually need any of this stuff and what I really need to do is organise my stuff so I actually know what I have and find all the things I love to wear but have lost. Great post xx

    ALittleKiran | Bloglovin

  8. I loved this post, very reflective. I've reduced my spending habits during lockdown and now I only buy items that I need, e.g. toiletries or that I will use for a long time e.g. Nintendo switch because I love retro games like mario, kirby etc. I haven't bought any new clothing items which I'm very proud of as I'm barely leaving the house so I'm just rewearing and restyling what I have.

    Francisca | www.franciscarockey.co.uk

  9. You've raised some really interesting points here; and I completely agree with you. I read Chloe Plumstead's most recent article the other day (can't link it, but the blog is The Little Plum if you want to take a look) which details some of the same themes as you've done and I found it really interesting. My shopping habits have definitely increased during lockdown, especially online! Thanks for sharing your thoughts.

    Paige // Paige Eades

  10. Great post, totally relatable!

    Kathleen / www.madeinthe1990s.com

  11. I have definitely learnt to buy less! I don't buy anything near as much clothing wise. I do treat myself every now and then but on the whole its not that often. I find if I buy more I get worried about my money and I have become more weary of my spendings!


  12. Loads of my friends have complained about spending all their money online shopping over lockdown, which wasn't an issue for me at all really! I am not that big a clothes shopper anymore, I used to love going out and buying new things but I think as the ethical implications of fashion became a growing aspect of my social media feeds I just stopped buying clothes apart from near my birthday. However, I definitely do struggle with consumerism, as although I don't shop that often and pin it on ethical reasons I know that if I wasn't knee deep in my overdraft I would be making a million purchases on depop and ebay! I have always thought because I try to shop second hand that I was doing okay, but I have never really considered the implications of consumerism itself.

    Feel like this went on a little tangent, but you have really got me thinking now Lexie!!

  13. Loved this one! I can very much relate to the idea of succumbing to purchasing clothes especially when I know I'm about to get my paycheck or have just gotten it. Like what you said, there was some sense of 'reward' and looking at all those times I spent buying clothes, I would have saved a whole lot of money for it. There really is not much clothing one needs, yes to self-expression through fashion, but as I grew older I realized that I only ended up wearing the same type of clothing on a weekly basis and only wore most of what I bought for a time or two. When I got married and started letting go of most of my clothing, I really felt sad thinking about the thousands of bucks spent over clothing that didn't make me really feel that happy.

    Thanks for sharing your thoughts on this, Lexie! This is very much relatable with not only me, but the rest of us. It is indeed hard, especially with all the comfort online shopping gives us. But it's nice to pause and think twice about clicking "add to cart" always!

    I hope you are doing well and staying healthy. I'm loving the new look and layout <3

    Hanna / Heydays With Hanna


thank you x